Brands that are Midwest-specific, local concerts or events should use guerrilla marketing because of the low instances of guerrilla marketing in the Midwest. Guerrilla marketing itself is an attention-getter, but in the Midwest there are less brands utilizing it compared to the East and West Coast. An example of some brands, concerts, events who would benefit from Midwest guerrilla marketing are: U.S. Cellular, Lollapalooza, the Omaha Zoo and the Iowa State Fair to name a few.
To maximize your ROI, marketers should make sure they are implementing guerrilla marketing in the population dense areas of the Midwest. Below is an interactive map of the Midwest showing these most population dense areas.
How To Use Guerrilla Marketing in the Midwest
First, you need to ask "where is most of my target market?" Then you need to capitalize on everyday places a large amount of the target market is. Some examples are: within the Subways in Chicago, in cornfields in large rural areas during a high-travel area (Fourth of July), or on buildings and streets in Minneapolis.
What cool examples of Guerrilla Marketing have you seen in the Midwest? Comment below!
Remember: Say "I do" to engaging the audience with guerrilla marketing--Kayleigh Green
Sources:
- http://maps.howstuffworks.com/midwest-region-population-density-map.htm
