Apps & Guerrilla Marketing Integration

Using "String" App in Street Marketing

Social media is becoming a regular communication medium in marketers' tool belts.  Guerrilla marketers have an opportunity to uniquely use technology during street marketing campaigns through apps like "String".  This iPhone and iPad app is a great fit for guerrilla marketing because it is unique and will attract customers' attention in an innovative way.  "String" takes provided pictures and turns them into a 3D, interactive experience through the camera lens.


The best way to describe the "coolness" of String is by experiencing it yourself.
      1.  Download "String" from iTunes--it's Free!
      2.  Open the app and use the provided camera to move it around the pictures found here or below:
      3.  See these pictures turn into a 3D experience!

Since this app is only compatible on iPhones and iPads, if you have an Android powered device, you can view a video of the experience here:


Integration Opportunities
Brands and agencies can create Augmented Reality apps and use String to create 3D experiences for customers by contacting String's team.  Brands can place these pictures/posters as street paintings, street signs, banners on buses/trains/subways, etc.  By each picture, there should be a logo that says "Download 'String' on your iPhone or iPad to see this 3D picture".  This creates a unique way for consumers to interact with the brand and possibly customize a product (like the shoes above).

Brands could also create contests where they have to find the picture that does x behavior. Once the customer finds it, they can send a picture of themselves by the poster to the brand's Twitter/Facebook and be entered in for a drawing for a new product.

When using String to integrate apps with guerrilla marketing, marketers need to remember the 4 Steps To Engaging Guerrillas: 
     1. Understand the brand's Unique Selling Proposition
     2. Incorporate the USP into nature
     3. Incorporate audience engagement into the idea
     4. Finish the idea by creating an effective call-to-action

Remember: Say "I do" to engaging the audience with guerrilla marketing--Kayleigh Green