McDonald's used ambient/environment marketing which "creates brand recognition without necessarily pushing the product" (Weburbanist.com). The company placed a life-size version of an empty shamrock shake next to the Chicago river turning green during St. Patty's Day in 2010. This placement was a perfect match for a product with Irish inspiration for an Irish holiday.
McDonald's took advantage of common elements on the streets to showcase their coffee, french fries, and chicken nuggets with dipping sauces.
|Crosswalk street fries|
|Chicken nuggets & elevator dipping sauce|
Interactive Guerrilla Marketing
Although these 6 examples are incredibly creative and clever, they are mostly one-way experiences and do not completely interact with customers. However, when you are a market leader like McDonald's, the goal of guerrilla marketing is to entertain customers. Engaging customers with guerrilla marketing should always be a goal. McDonald's could accomplish this goal by giving a 15% discount for the pictured product for customers who tag McDonald's Twitter/Facebook in a picture of themselves with the guerrilla marketing example.
Alice. 2010. Clever Guerrilla Marketing: McDonald's Shamrock Shake. Retrieved from http://www.mymodernmet.com/profiles/blogs/clever-guerrilla-marketing
Ewen, Sam Travis. 2010. McDonalds Goes Massive in Auckland. Retrieved from http://www.onthegroundlookingup.com/2010/12/mcdonalds-goes-massive-in-auckland.html
Guerrilla Sushi, 2009. Street Marketing: McDonald's Have You Had Your Coffee Fix Today? Retrieved from http://guerrillasushi.blogspot.com/2009/11/street-marketing-mcdonalds-have-you-had.html
Weburbanist.com 10 Different Types of Guerrilla Marketing. Retrieved from http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/